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The Deliberately Simple Planning Book 2019-10-08T01:07:25+00:00
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The Deliberately Simple Planning Book

By Ali Fowler

The Deliberately Simple Planning Book
The best plan is the one that makes you feel good

By Ali Fowler

Throughout this book, I am going to offer you three simple thought starters to help you build a positive relationship to planning. They are:

  • If your plan is more than one page, then it’s too complicated.
  • Planning doesn’t give you the answers, it gives you an approach and if you have an approach, then you are off to flying start. Plans are meant to change as you go.
  • If you are going to follow a plan you’ve made, then it better make you feel good, otherwise find a better plan.

There are a stack of benefits I will talk about in this book for having a plan (of sorts) and there is a wealth of planning approaches you can take.

So if you are someone who has a love/hate relationship to planning, then you are in the right place.

This book is a good start up book for planners, non-planners and sometimes planners.

Are you a planner? What type of planner are you?

I wrote this book because I am a sometimes planner.  Sometimes I love it, sometimes I hate it.

It has taken me a long time to figure this out and to recognise why is it sometimes I can sit down to plan and be super inspired and other times, I would rather by anywhere else and couldn’t plan my way out of a paper bag.

  • Is the act of planning or the idea of committing to a plan that causes me to freeze?
  • Perhaps it is that I have muscle memory of spending too much time planning and not enough time doing the actual doing, that makes me cautious some days to spend time planning. Am I just procrastinating starting?
  • Is it that I feel like I am giving up a sense of freedom and adventure by even contemplating having a plan, when the open road is beckoning me to just start and I’ll figure it out as I go? Isn’t that a legitimate plan anyway? I have met many entrepreneurs who appear to do just this and it works out for them. Why can’t that just work for me too?
  • Is it that the plans I made in the past, most didn’t work out, so what’s the point of having a plan? All that it did was make me feel like I was setting myself up to fail because we can’t predict the future anyway?
  • Or is it the planning is essentially a boring and serious activity, because that’s the way we’ve been taught to approach it?

Answer: possibly all of the above.

The irony of being a sometimes planner is not lost on me. I have a career and business that is based around projects that inherently and naturally have a plan somewhere in their foundation, yet I still struggle with ‘planning days and times’.

So as with any good plan, we are going to take this one bite at a time. In this book, we are not going to eat the entire cake that is the world of planning, instead we are going to start with the light version, the ‘icing’ (the good bit) if you like and if you are still hungry for more, then email me at [email protected] and I will share the whole ‘vanilla sponge with buttercream frosting, sprinkles and chocolate buttons’ that is planning like a pro.

To make it easy too, I am using the Rule of 10 – so you will find lists of 10 key points, 10 useful items and 10 planning templates in here to help you along the way and to make it fast and simple to read.

Sounds like a plan to me!

Let’s Project Together


If there was one project you could do in this lifetime – life or business – what would that be?
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We all have projects. We may as well get really good at them.